Racing Unleashed Teams Up with OYM to Power Sim Racers with Elite Nutrition Solutions

Cham, Jan 20, 2025. Racing Unleashed is proud to announce OYM (On Your Marks) as its official sports nutrition partner for Switzerland. This partnership is an important step towards enhancing the performance and well-being of sim racers and lounge visitors, furthering Racing Unleashed’s commitment to a professional and holistic motorsport experience, where nutrition plays a key role in achieving success.

The collaboration will bring OYM’s state-of-the-art sports nutrition products, designed to fuel athletes with the power of science, to Racing Unleashed lounges in Cham and The Circle at Zurich Airport. Each lounge will feature a prominently placed OYM-branded refrigerator with a carefully curated selection of offerings, tailored to the unique demands of athletes. Whether visitors are casual enthusiasts or competitive athletes, the partnership underscores the importance of physical and mental preparation in sim racing.

Racing Unleashed will also act as a bridge, connecting athletes with OYM’s experts for personalized advice on nutrition and athletic performance. This alignment between the two brands reflects a shared focus on innovation, excellence, and supporting athletes on and off the virtual track.

The initial rollout will focus on gathering insights and optimizing the offering for the unique needs of sim racers, setting the stage for future developments.

“Nutrition is a game-changer when it comes to athletic performance, and this partnership brings a new level of professionalism to our lounges,” said Fabio Vettiger, Head of Sports at Racing Unleashed. “OYM’s expertise in sports nutrition perfectly complements our vision of creating an environment where racers can thrive, both physically and mentally.”

“Nutrition is a cornerstone of athletic performance, and we are thrilled to collaborate with Racing Unleashed,” said Christoph Schär, Executive Chef & Head of Gastronomy at OYM. “By providing tailored nutrition solutions for their ever-growing community of racers and fans, we aim to fuel success both on and off the virtual track.”

By joining forces with OYM, Racing Unleashed reinforces its mission to create an environment where athletes can thrive. This partnership blends cutting-edge simulator technology with the best practices in athletic support, delivering an experience that is as enriching as it is immersive.

Founded in 2018 and headquartered in Cham (ZG), Switzerland, Racing Unleashed is at the forefront of transforming motorsport into a global, inclusive sport, aiming to deliver the most engaging motorsport experience. Leveraging cutting-edge simulator technology developed and manufactured in Maranello, Italy, Racing Unleashed combines advanced IT infrastructure with state-of-the-art hardware to create an immersive, high-performance racing environment. Through its growing network of high-end racing lounges in major cities worldwide, the company integrates seamless software and hardware solutions to deliver an unparalleled virtual racing experience.

Racing Unleashed’s mission is to make motorsport accessible to everyone, everywhere, by fostering a vibrant community and creating pathways for aspiring drivers through competitive esports leagues. By harnessing the power of advanced IT systems and technologies, Racing Unleashed connects a global community of sim racing athletes and motorsport enthusiasts with a professional, sustainable, and safe racing environment, delivering unforgettable experiences that blend technical precision with thrilling gameplay.

OYM was founded by sports visionary Dr. HP Strebel and offers elite sports new possibilities. It sets new standards with dedicated services and highly specialized infrastructure. Since 2020, OYM unites expertise in OYM Athlete Health Management, OYM Scientific Testing, OYM Athletic Training and OYM Nutrition under one roof.

The decisive factor for success is an approach that is based on scientific evidence combined with individual supervision of athletes. Two goals remain constant: The maximization of training adaptations and the optimization of the individual athletic potential. Crafting the perfect package for athletes is our mission, guided by the OYM philosophy «Powered by Science».