Your Pop-Up Racing Experience
Motorsport, Anywhere You Want
Want to bring the thrill of racing to your event? Whether at a trade show, corporate gathering, store activation, or exclusive venue, our Pop-Up Racing Experience makes it happen. We bring our state-of-the-art simulators to you—creating an unforgettable motorsport attraction that captivates guests, customers, and partners.
Racing that Drives Engagement
No matter the setting, our mobile simulators turn any location into a high-adrenaline motorsport experience. Engage your audience with interactive racing action, custom branding opportunities, and a seamless on-site setup managed by our expert team.
✔ Customizable setup – Designed to fit your venue and event needs.
✔ Hassle-free execution – We take care of everything, from logistics to on-site support.
✔ Branded experience – Feature your logo on simulators, in-race graphics, and screens to maximize brand exposure.
✔ Flexible race formats – Choose between free driving, competition races, or a custom race concept tailored to your event.
✔ Leaderboard display – Keep the competition exciting with real-time rankings on screen.
Proven Success: Racing Unleashed at Exclusive Locations
From luxury resorts to global racing events, our Pop-Up Racing Experience has delivered high-impact activations worldwide. At the Bürgenstock Resort Lake Lucerne, guests immersed themselves in the thrill of sim racing in an exclusive pop-up lounge, while at the Las Vegas Grand Prix, we partnered with TAO Group to bring high-speed entertainment to an elite audience. No matter the venue, we create a bespoke motorsport attraction that engages, excites, and elevates any event.
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Let’s Plan Your Event
Want to create a racing spectacle at your location? Our team will design a tailored pop-up experience that fits your event goals, space, and audience. From initial planning to flawless execution, we ensure a seamless, high-impact experience.
Not sure where to start? We’ll guide you through the possibilities and create a tailored concept that fits your goals, space, and audience—whether it’s a trade show attraction, corporate activation, or a premium hospitality experience.
Fill out the form below, and our events team will reach out to you shortly. Let’s bring the excitement of Racing Unleashed to your venue!