Racing Unleashed Appoints DayZero as Official Accessibility and Engagement Partner

Cham (ZG) and Zurich, Switzerland – Dec 5, 2024. Racing Unleashed, a leader in digital motorsport, has selected DayZero as its official accessibility and engagement partner. This strategic collaboration will further Racing Unleashed's mission to expand global access to sim racing and create inclusive opportunities for motorsport enthusiasts.

By combining Racing Unleashed's visionary approach to motorsport with DayZero's expertise in gaming and community engagement, the partnership will ensure that sim racing continues to engage and excite diverse audiences around the world.

"Our partnership with DayZero is a natural step as we continue to redefine motorsport," said Fabio Vettiger, Head of Sports and Sponsorships at Racing Unleashed. "With DayZero's insights and capabilities, we're strengthening our efforts to make sim racing accessible, engaging and inspiring for everyone."

“By leveraging our expertise, DayZero will empower Racing Unleashed to elevate its engagement with motorsport fans and expand its global community,” said Tobias Egartner, CEO of DayZero. “As the official accessibility and engagement partner, we are committed to driving innovation in sim racing and creating new opportunities for businesses to connect with this dynamic sport.”

Founded in 2018 and headquartered in Cham (ZG), Switzerland, Racing Unleashed is at the forefront of transforming motorsport into a global, inclusive sport, aiming to deliver the most engaging motorsport experience. Leveraging cutting-edge simulator technology developed and manufactured in Maranello, Italy, Racing Unleashed offers immersive racing experiences through a growing network of high-end racing lounges in major cities worldwide. The company's mission is to make motorsport accessible to everyone, everywhere, by fostering a vibrant community and creating pathways for aspiring drivers through competitive esports leagues. Racing Unleashed connects a global community of sim racing athletes and motorsport enthusiasts with a professional, sustainable, and safe racing environment, delivering unforgettable experiences that blend technical precision with thrilling gameplay.

Racing Unleashed Lounges 

Switzerland: Zurich, Kemptthal, Cham 
Germany: Munich 
Spain: Madrid 

DayZero is part of the SBE Group and one of the most experienced gaming agencies in Europe, based in Zurich and Copenhagen. They combine heritage, know-how and network to help companies and e-sports talents achieve commercial success. DayZero builds gaming experiences, tournaments, hang-out places and custom maps using platforms and games and connects brands with their audiences in engaging and relevant ways. Their clients include AUDI, FC Basel or Supercell. With "DayZero Talents", they manage renowned award-winning e-sports athletes in various disciplines.