Full Throttle in the Heart of Zurich: Racing Unleashed Announces Flagship Lounge at Europaallee

Zurich, 11.03.2025 - Racing Unleashed is set to redefine the world of sim racing with the launch of its spectacular new flagship lounge in the vibrant heart of Zurich’s Europaallee. Scheduled to open this summer, the premium venue promises an unparalleled experience, seamlessly blending adrenaline, lifestyle, and community for both seasoned racers and newcomers alike.

Spanning approximately 500 square meters, the new lounge is far more than just a sim racing hub. The new location is conceived as a dynamic meeting place for motorsport enthusiasts, urban explorers, and anyone seeking a unique and electrifying atmosphere. Equipped with 17 state-of-the-art simulators, visitors will experience the thrill of virtual motorsports up close, while the stylish lounge design ensures a genuine ‘wow’ factor.

A new lounge concept
At the core of this innovative concept lies the centrally integrated Ascari Bar, a tribute to the iconic racing circuit to which Racing Unleashed and its customers enjoy exclusive access. The bar merges urban sophistication with top-tier comfort, inviting guests into a world where racing spirit meets premium entertainment. Complemented by a carefully curated food and beverage selection, the flagship lounge is designed to bring people together, whether for high-intensity head-to-head races or a relaxed drink in a dynamic setting.

Beyond its exhilarating racing attractions, the lounge also sets new standards as a premium event venue for businesses. Offering tailored B2B and sponsorship opportunities, it provides companies with an extraordinary setting for corporate events, team-building activities, and other exclusive gatherings. The perfect fusion of competitive motorsport, high energy, and exceptional hospitality ensures every occasion is truly unforgettable.

Motorsport like never before

With the launch of its flagship lounge at Europaallee, Racing Unleashed reaffirms its commitment to making motorsport more accessible across Switzerland and beyond. This new hotspot for fans and businesses alike bridges the local community with an innovative motorsport platform, creating a space where passion for speed, technology, and competition comes to life.

At the same time, this milestone marks the beginning of Racing Unleashed’s global expansion. Over the coming years, additional locations are set to open in major metropolitan centers across Europe, the Americas, Asia, and the Middle East. The ultimate vision: to make motorsport accessible to everyone, worldwide, and to establish Racing Unleashed as the market leader — starting from Zurich.

Stay tuned for more updates and take an exclusive first look at the cutting-edge design of the new Racing Unleashed Flagship Lounge. The countdown to the grand opening has begun!

Founded in 2018 and headquartered in Cham (ZG), Switzerland, Racing Unleashed is at the forefront of transforming motorsport into a global, inclusive sport, aiming to deliver the most engaging motorsport experience. Leveraging cutting-edge simulator technology developed and manufactured in Maranello, Italy, Racing Unleashed combines advanced IT infrastructure with state-of-the-art hardware to create an immersive, high-performance racing environment. Through its growing network of high-end racing lounges in major cities worldwide, the company integrates seamless software and hardware solutions to deliver an unparalleled virtual racing experience.

Racing Unleashed’s mission is to make motorsport accessible to everyone, everywhere, by fostering a vibrant community and creating pathways for aspiring drivers through competitive esports leagues. By harnessing the power of advanced IT systems and technologies, Racing Unleashed connects a global community of sim racing athletes and motorsport enthusiasts with a professional, sustainable, and safe racing environment, delivering unforgettable experiences that blend technical precision with thrilling gameplay.